Community Managers are not just Social Media marketing Managers.
Engagements on various mediums is the call of the hour. Engagement is when , like a surreal song , audience starts sing along , they start sharing it , they start referring and defending it, its when your voice becomes theirs. Promoting tonnes of content on various platforms doesn't gives you a following, it happens when there are connections, when there is communication (the two way types), it happens when there is a community. Having said that Community Manager (Champion) or CM, is like a member of a huge joint family under one house (the brand), who knows exactly what to say, whom to say and how to say it. He\she knows exactly to pull what string to result in a particular buzz or for that matter grievance. Its a game of People (Humans) management. When humans are evolved , stakes are on all the senses; from emotions to tones, from words to appearance. [wish we could play on taste and smell as well]. A Community Manager can do wonders to build a brand , driving conten...
